Currently booking new projects
I make story-led UGC for smart home gadgets, apps, AI tools and home products. From an IT guy setting up his new-build house and testing everything that goes in it.
Sample work · 02 videos
Spec ads I made to show how I work: real products in a real house, with the reveal held until the viewer is already invested. Click any clip to watch with sound, and drag the bar to scrub.
Hobby Lobby · seasonal decor Home products
A story-led video about using AI to design my Christmas tree setup. The narrative carries the viewer through the build, and the product reveal, where the tree came from, what it does well, and the deal I got on it, lands only in the final seconds. Built to hold attention without feeling like an ad.
Eufy · smart home Smart home & gadgets
Testing whether the Eufy Omni C28 can handle a real pet-owner mess: spilled dog food. Shows the setup, the cleanup, and the honest result.
What I make
No minimum project size. Prices are starting points for a single video; send the brief and I will quote the whole thing.
My specialty. A story hook carries the viewer, and the product lands in the final seconds, when they are already invested. Built to not feel like an ad.
starting at $100 per video
Me, the product, and an honest 15–60 second take. Straight answers to the questions a buyer actually has before they check out.
starting at $100 per video
Screen-recorded or hands-on, cut to the moments that prove it works: setup, the real use, the thing nobody mentions in the listing.
starting at $100 per video
First touch, first setup, first reaction, filmed in the house the product will actually live in.
starting at $100 per video
Included in every video
Add-ons
How it works
No agency layers. You talk to the guy holding the camera, and the files arrive when I say they will. First draft in 5–7 days.
You send the brief and ship the product, or give me app access. Tell me the goal and anything non-negotiable.
Within 48 hours you get hooks, the angle, and a rough script, so you know exactly what you are getting before I press record.
A quick yes, or notes. Nothing gets filmed until the concept is right.
Within 5–7 days of the product arriving. Shot in 4K on iPhone in my own house, edited for the platform, captions on.
Up to two rounds included. Most projects need one.
Edited final plus raw clips, via Google Drive, the booking platform, or whatever you prefer. Usage terms agreed up front.
About Mike · @itechmikel
I'm Mike, an IT guy building a smart home from scratch, and I test the gadgets, apps and home products that go in it.
I've spent my career in public safety IT, so I know the difference between tech that actually works and tech that just looks good in a demo. My videos show real products in a real house, and they lead with a story instead of a sales pitch. The hook earns attention, and the product lands when the viewer is already invested. I put products through real-world tests, like whether a robot vac can actually handle spilled dog food, because that's what buyers want to know: does it hold up in a real home?
Working with me is simple. I send a concept note within 48 hours of your brief, deliver a first draft in 5–7 days, and include two rounds of revisions. Usage rights and whitelisting are spelled out up front, so there are no surprises.
Currently booking new projects
Two minutes to fill in. I'll come back with a quote within one business day, and a concept note within 48 hours of a go-ahead.
Prefer email? [email protected]